RCS started out as a bartender’s passion project aiming to innovate the Rum category. We aim to be the Rockstar of rum world.
Rum has been used as a currency from around 1790. Like many other good such as tobacco, rum was used as currency by many merchants. Like sugar, it was easily packed and shipped in barrels. But, unlike sugar, it could be warehoused for long periods of time and age increased its value.
Hence the idea to pay homage to the old ‘Colones’ currency of El Salvador. This currency unfortunately no longer exists. In 2001 the Colon was replaced by the US Dollar. There are still old coins and notes around but they have become collectables. El Salvador became the first country to make Bitcon legal tender in 2021.